“A brand is a name, sign, or symbol used to identify items or services to differentiate them from competitors.” Dictionary of Business and Management
“A brand is a promise delivering a pledge of satisfaction and quality”
Walter Landor ad creator for (Coca-Cola, General Electric, Shell Oil, and British Airways)
“A brand is a set of assets or liabilities linked to a name and symbol that adds to or subtracts from the value provided by a product or service.”
David Aaker, Professor of Marketing UC Berkeley
“A brand owns the most valuable real estate in the world—a corner of the consumer's mind.”
Marc Davison
Posing with dogs, a phone to your ear, using template websites, and posting “oh by the way” phrases used by tens of thousands of other Realtors in their signature line, does not build a strong brand. Instead, it reduces you to common class, uninventive, and run of the mill. Where’s the lux in that? What have you seen top notch agents do to separate themselves from the common and uninventive competition?
Posted by: Narro Verum
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