Properly staging a property for sale and taking plenty of pictures of the interior, is one of the most powerful ways to generate web leads as well as to ultimately get the property sold. When it comes to staging, there are essentially three primary levels: decluttering and working with existing items, making simple improvements and repairs, and full out remodeling.
The issue becomes what to do when they owners either don't want to stage the property or simply don't want any photos taken of the interior.
When you represent luxury properties, getting a major estate can be both difficult and often quite pricey. To illustrate this point, can you imagine telling the owner of a $5 million home that the decorating that they paid big bucks for is actually going to make their home difficult to sell?
Another time that staging can become an issue is when your sellers may have beautiful art work or other fine objects in their home and they simply don't want pictures of their property online. In other cases, especially if they are extremely wealthy, your sellers and other family members may be concerned about kidnapping.
The question becomes what can you do to market their property online when you may be unable to take interior photos of the property. You can now virtually stage your properties using one of these two virtual staging tools.
1. 3-D Open House
The product from United Lane allows you to take a 2-D floor plan and completely stage the house without ever stepping inside. In fact, when I first saw the demo of the product, they actually took a picture of me and posted it on the living room of the house we were staging. This powerful tool is a great listing as well as a great lead converter. The great news is that once you do on the online staging, the system produces a 3-D photo realistic picture of the rooms you have staged. The picture at the top of this post shows you how effective this actually is. Keep in mind, all of this was generated from a floor plan--no photos.
2. Obeo's V-Stager
If you can get the sellers to move their furniture around where it's out of the shot (or if the property is vacant),Obeo's V-stager provides an amazingly realistic staging of your listing. If your buyers are having trouble imagining what a property would be look like in their colors and with the furniture they select, this tool also provides a terrific way to stage online without ever having to go through the process prior to the sale. The two photos below illustrate how this works:
Each of these tools can help you convert listing appointments into signed listings and even better, get that not so attractive property sold because both you and your potential buyers can decorate it online.
Posted by Bernice Ross, Join us this week on RealEstateCoachRadio.com with New York Times Best-Selling author Don Hutson, the author of the One-Minute Negotiator. If you want to negotiate more effectively, you can’t afford to miss this incredible two weeks of shows with Don. Last week Don did five great shows on the topic of: The Selling Style that Works. This week Don does five more shows that include the following topics: Monday, Your Database Is the Currency of Your Future. Tuesday: The Seven “P’s” of Entrepreneurial Success. Wednesday: Four Negotiation Styles You Need to Know. Thursday: How to Overcome Negotiaphobia. Friday: The “Do’s” and “Don’ts” of Compromising.