Happy 2012! I have a really interesting case study for you today. Suppose that you just listed or sold the most expensive condominium in Miami ever at 21.5 million in one of the most prestigious condo projects in the world. Furthermore, this story is going to be picked up nationally including being highlighted on the Drudge Report.
Unfortunately for the agents who actually listed and sold this property, they both missed a tremendous opportunity because they didn't (1) know what is needed to leverage this story into more business for them online or (2) they didn't care.
The person who landed all the PR from this story was Kevin Tomlinson. You know how he did it?
First, Kevin specializes in Miami condos and has a blog dedicated specifically to that topic. Kevin blogged about the sale in detail. You can see his post here.
Here are some key points to note. First, notice that he had 139 comments and 114 reactions. That's a tremendous response.
Second, notice how he has watermarked the photo of the project in two different places with his name as well as his tagline.
Third, he reported plenty of the details about the sale as well as a comparison to New York City prices, the closest competition on the East Coast for this type of sale.
Finally, he invites his blog visitors to see more photos of the property.
The result was Kevin's blog post was the one that appeared on The Drudge Report (note the link the lower right hand corner that goes directly to Kevin's blog.)
Kevin followed this up with another marketing piece. This is a brilliant illustration of how to use luxury blogging in your luxury real estate business.
Consequently, if you have a blog, there's nothing wrong about blogging about a property that sold, especially if it's a historical property or major sale. Just make sure that any pictures you post are yours or approved by the owners. In most cases, the listing and the buying agents do not have a blog, so chances are you will be the only one who is posting about the sale.
Posted by Bernice Ross, Please join us this week on RealEstateCoachRadio.com to hear Stacey Harmon, the author of Strategies for Real Estate Facebook pages, 125 content Strategies that Work. Here's what she will be covering: Monday: Name Your Facebook Business Page Correctly; Tuesday: Choose the Right Type of Business Page; Wednesday: How to Attract Likes and Fans for Your Facebook Business Page; Thursday: Top Producer Secrets for Facebook Lead Generation; Friday: How to Market Your Listings on Facebook without Aggravating Your Friends
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